Here’s a tale of two worlds, one Porsche and one electrifying drive. Drive2Extremes was a campaign that took the Taycan Cross Turismo on an adventure off the beaten track. The challenge was this: get a socially native audience (who are losing interest in cars) excited by the off-road capabilities of the all-electric Porsche Taycan Cross Turismo. We collaborated with Johnny FPV, the world’s most celebrated FPV drone pilot and Emmy-award Winning Director Nick Schrunk to capture the Taycan Cross Turismo from never-before-seen perspectives on two identical tracks, one in Levi, Arctic Circle, Finland and the other in Liwa Desert, United Arab Emirates.
This campaign and video design have been selected as one of The Best Automotive Visuals on Best Designs.