Arabic Music Institute

As the first of its kind in the United Arab Emirates, the Arabic Music Institute required a visual identity and launch platform that strongly resonates with the culture of Arabic Music. We created a distinct visual language with a bilingual logo and typography-based approach that combined a modern look and feel along with elements of Arabic musical instruments. We crafted a colour palette to be used across all communication channels and collaterals, designed to roll out in a phase-by-phase approach to create awareness and increase enrollment to the Arabic Music Institute.