In this campaign, we took the all-electric Porsche Taycan Cross Turismo on an adventure off the beaten track to get a socially native audience (who are losing interest in cars) excited by its off-road capabilities, showing its relevance in a local context.
We collaborated with Johnny FPV, the world renowned FPV drone pilot, and Emmy-winning director, Nick Schrunk to capture the Taycan Cross Turismo on two identical tracks, one in the Liwa Desert, United Arab Emirates, and the other in Levi, Arctic Circle, Finland.
