The global pandemic rocked the world. Months of uncertainty, and rapidly declining spend led to uncertain times for clients around the world. To reignite sales at Porsche we developed the Jumpstart campaign.
The campaign was created to address the emotional state of consumers (lockdown fatigue) and restart the Porsche business after the lockdown. Our 2-phase campaign combined both a rational and emotional message: “Never postpone your dreams. Again.” resulting in Porsche Middle East’s best third-quarter results in the past five years.