Soul Journey

There’s nothing like a good old-fashioned road trip discover who you truly are. So, we decided to hop in the all-electric Taycan to uncover its electrified soul. Soul Journey was a campaign for Porsche that featured Saudi Arabia Representative of Women Motorsport Aseel Al Hammad, Porsche brand ambassador Mark Webber and the legendary Jacky Ickx on a 1,000km journey from Dubai to Riyadh in the fully-electric Taycan. This 5-episode series not only highlighted the performance and design of the Taycan, but also took consumers through a special journey that explored the culture, tradition, and the legacy of the Porsche brand.