It’s not obvious when you look at it, but the Porsche Panamera is a disruptor. A stunning hybrid of sports and saloons. And when tasked to reignite passion for the car we leaned into that duality, by combining art and engineering.

We briefed 3 regional creative photographers – Baber Afzal, Abdulla Elmaz and Issa Saleh Al Kindy who were given full creative freedom, allowing them to bend the rules of creativity and show the Panamera in a new light. This campaign, centred around the unrestricted craft of  photography resulting in Baber Afzal being awarded twice at the 2020 One Eyeland Photography Awards.