As the pandemic halted usual public activities, Dubai Mall Summer Camp needed to combat this decrease in footfall and keep the brand relevant. We were tasked to communicate all six locations in a single message. We created “Wander into Wonder”; a powerful concept that seamlessly linked the mechanics of the summer camp and encouraged the public to explore all six attractions. This campaign was a huge success, resulting in net profits for all attractions to increase beyond revenue forecast.
Dubai Mall Summer Camp
