The Ramadan 2021 campaign for Porsche established a new, aspirational route using Arabic calligraphy that was out of the expected yet deeply rooted in the spirit of the Holy Month. To ensure the campaign was aligned with Porsche’s global brand purpose, the route took the existing ‘Driven by Dreams’ positioning and made it the official claim for Ramadan 2021. By utilising the established internal motto, we intrinsically linked Porsche’s brand purpose and soul to the spirit of Ramadan, which brought the ethos to life for an external audience.
Ramadan 2021
