Porsche’s first all-electric vehicle – the Taycan – had broken new grounds and set new benchmarks in the automotive industry. When tasked with launching this pioneering EV in the Middle East, we decided to play it at its own game. We went big, giving the Taycan the biggest launch pad in the region – the Burj Khalifa.
We took visitors on a journey through time, from Porsche’s rich heritage to its pioneering present. This light and sound show on the Burj Khalifa was viewed by thousands at the venue and millions online. Talk about being the centre of attention? It doesn’t get any better.